Edward Ahn

A panel of industry leaders share key insights supporting the integration of patient-centric strategies into current and future drug development and market access efforts.

Rethinking Go-to-Market Strategy with Innovation in a Patient-Centric Era

As the series closes, the panel reflects on an often underrepresented but crucial stakeholder: the patient. The discussion underscores the need for a more patient-centered market access strategy—one that incorporates health equity, diagnostic and treatment journey support, and clearer communication around cost and adherence.

How social determinants of health (SDOH) shape real-world treatment access.

The growing need for payer transparency and patient trust in the marketplace.

Strategies to engage patients early in development to ensure success.

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Industry stakeholders suggest how pharmaceutical companies can proactively plan for the potential implementation of a Most Favored Nation (MFN) pricing model.

Planning for Market Sustainability Under New Policy Frameworks

The Most Favored Nation (MFN) pricing policy aims to align US drug prices with lower international rates. The panelists share varying perspectives on this policy, including its uncertain future, the need for greater pricing transparency, and how manufacturers might defend price differences based on value, clinical investment, and regulatory requirements. Also discussed are potential overlaps with the Inflation Reduction Act and the crucial role that proactive advocacy plays in a changing policy landscape.

The potential impact of MFN pricing on US drug costs and the current market.

Why pricing transparency and value justification are increasingly essential for pharmaceutical companies.

The role of scenario planning and value proposition refinement in navigating regulatory uncertainty.

A panel of key opinion leaders consider how payers and manufacturers are increasingly embracing innovative contracting models that require strong value propositions, strategic planning, and significant upfront investment in data and stakeholder alignment.

Designing Effective Value-Based Contracts: Timing, Evidence, and Risk Alignment

There is no shortcut to executing a value-based contract. In this episode, experts lay out what’s required to bring these agreements to life: evidence alignment, data compatibility, and mutual incentive. Payers want results, not just risk transference—and developers must understand and speak to payer business goals.

Timeline and prerequisites for executing value-based contracts.

Understanding what matters to payers vs. regulators.

How to prototype contracting models for early feedback.

The importance of strong head-to-head clinical data as the foundation.

Industry experts react to the developer’s role in preparing for value-based contracting, acknowledging that innovative agreements can support access when evidence is still maturing.

Effective Tactics for Pricing and Reimbursement in Today’s Market

In this episode, the panelists provide a candid look at how payers are increasingly open to innovative reimbursement structures—but only if the groundwork is thoughtfully laid. It’s not enough to pitch a novel payment model; manufacturers must bring solutions tied to the payer’s biggest challenges and be ready to share risk.

Designing outcome-based contracts aligned with payer data systems.

When and how to engage payer medical directors in model design.

Differences in feasibility across pharmacy and medical benefit products.

Why a strong value proposition must precede any innovative contract.

Edward Ahn

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