Suzanne Shelley

Articles

Specialty pharmacy dynamics

May 09, 2016

The SP channel continues to grow, with manufacturers looking for more control over access

Pharma gets into the 'digital workflow' of physicians

October 29, 2012

Given the accelerating growth of electronic health record (EHR) adoption, pharma marketers are hoping for a new communication channel to open up at the point of care in the physician's office

Biomarkers create opportunities, complicate drug dispensing

July 16, 2012

The healthcare system is coming to grips with the wave of genomic diagnostics that has followed new biological therapy introductions

Navigating the tense, complex oncology market

June 12, 2012

Oncology combines some of the most life-changing therapeutic events with the most complex commercialization pathways. Rising costs of treatments simply add to the tension

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