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It marks the first time that two accrediting organizations with deeming authority from CMS have merged

Plan is to expand capabilities across the drug commercialization process

EnlivenHealth, formerly Population Health Solutions, targets better patient outcomes through advanced technology

'Contextual' AI blends human expertise and computer power

A modularized approach will enable pharma marketers to grow patient starts and improve adherence

Proteus Digital Health, a pioneer, crashes and burns, while EtectRx appoints a new CEO

More complex sales cycles, combined with more digitization of the sales process, calls for better engagement tools

Addressing continued hurdles in patient adherence

Company will invest $1 billion to open 500-700 clinics at its pharmacies over five years

Ed Schoonveld’s compilation on pricing strategies gets updated for the 2020s