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As rare diseases have emerged as a market opportunity for pharma over the past several years, industry practices are beginning to stabilize

After patent expires, 'The industry has turned a corner'

Siren Interactive hires more executives, moves to downtown Chicago

Real-world data sources can provide new dimensions to marketing plans

Latest ZS AccessMonitor asks, 'Who are physicians listening to?'

True 'market access' should involve coordinated approaches to patients and their healthcare providers

The eye-popping price tag on the hepatitis C drug, from Gilead Sciences, has prompted unprecedented pushback from payers

Company also announces a 10-year agreement with Salesforce.com

Service connects McKesson industry clients to PI's network of e-prescribing and EHRs