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Surveys from SDI and Market Strategies International score companies on their promotional practices and business relationships

Merck Is the Best-Regarded Manufacturer Among Managed-Care Execs; Genentech Among Oncology KOLs

Moving the Dial on Patient Adherence

Dataset has ‘exclusive’ source, the ArcLight consortium

Wolters Kluwer Scores Prescription-Sales Data Contract From BMS

Program combines retail pharmacy, in-store and onsite clinics for employer health plans

Walgreens Builds out its Healthcare Offerings to Employers With 'Complete Care and Well-Being'

Establishing appropriate trade channels is crucial to the launch success of specialty pharmaceuticals

Developing a comprehensive pre-launch trade and distribution strategy for specialty products

Reorganizing a sales force into key account teams requires more planning and coordination. Access to real-time account information enhances the team effort.

Key Account Management: A Win-Win Proposition for Pharmaceutical Companies and Their Major Customers

The key opinion leader/MSL relationship is the target

Commercial Channels