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November 18, 2021
AI-driven strategies for pharma brand marketing teams to help bridge the gap from data intelligence to execution
November 17, 2021
How to best plan out and implement a marketing data hub as a key tool to harnessing today’s omnichannel transformation in pharma
November 11, 2021
Outlining the key digital trends accelerated by the transformed healthcare landscape in 2021—and their impact on pharma commercialization strategies going forward
August 16, 2021
How the development of more quantitative and qualitative data around the patient can drive better-informed care decisions—and help avoid potential overstock scenarios that can deplete earnings
July 23, 2021
How pharma’s retooling of its promotional efforts in the post-pandemic era impacts sizing and targeting, two crucial foundational pieces to successful commercialization
July 01, 2021
Arthrex to receive US rights to distribute and commercialize Celularity’s placental-derived biomaterial products for orthopedics and sports medicine
June 17, 2021
A conversation with Vin Colicchio, vice president, supply chain and external manufacturing, Dr. Reddy’s Laboratories
March 19, 2021
A well-oiled, data-driven hub program is critical for stakeholders in supporting patients—and clearing a successful path for specialty therapies
March 18, 2021
A conversation with Cathy Traz, global advocacy head at Bristol Myers Squibb
February 17, 2021
Covid-19 reveals how important field reps will be to driving digital adoption