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Zephyr Health adds Referral and Segment Analytics to its Illuminate data service

Substantial investments have been made, but beneficial results hard to identify, says ZS Associates

Life sciences marketers contend with a flood of new data sources—and the challenge of integrating them for meaningful results

Vendors and users come together to standardize communication protocols

Technology is enabling more resources to reach the medical  affairs teams—in a compliant manner

Reltio Cloud master-data management will glue together IMS data resources

Vault QMS builds on existing Vault and QualityDocs offerings

Trend toward outcomes-based pharma contracts could be accelerated