LATAM Cargo Sees 16% Increase in Flower Shipments Compared to Last Valentine’s Day

Flights from Colombia and Ecuador more than doubled during the season, resulting in exports of nearly 18,000 tons.

LATAM Cargo—which is LATAM Airlines Group’s business unit that specializes in air cargo transportation, including pharma—concludes this year’s Valentine's Day season with positive results, seen by a 16% boost in the transportation of flowers from Colombia and Ecuador, compared to Valentine's Day season of last year. A total of 17,910 tons of flowers were exported.

It might comes as no surprise that the the high demand for flowers during this time of year encouraged the LATAM Group's cargo unit to double the amount of flights from these aforementioned countries, more than doubling the number of tons of flowers transported regularly to the North American market.

In order to successfully prepare for this growing demand, LATAM Cargo prioritized working out the logistics when it comes to providing the air capacity and frequencies needed by its clients. The company also worked with cold storage facilities to ensure that the necessary temperature requirements for the flowers were met, so that they could safely reach their destination.