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By working with the sales force, incentive plan design can boost a product launch

Diligent Health Solutions banks on experienced management

A marketing challenge: how to make more adults aware of anti-bacterial booster shots

Signs up Bayer Health for pulmonary hypertension and MS

Programs provide copay and other financial assistance

Spending on drug promotion rose—but not at the rate of pharma sales growth

Sandoz and Pear Therapeutics tackle opioid use disorder

List includes 25 orphan drugs; there were also seven additional biosimilars

Nearly a million US citizens live with HIV, a virus that still lacks a curative therapy