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August 11, 2017
Oncology, obesity control and respiratory therapy are the first targets
July 19, 2017
Cambridge BioMarketing brings orphan-drug expertise, and Vynamic brings branding and launch services
July 17, 2017
Like traditional thinking about key opinion leaders (KOLs) in healthcare, consider the DOL as part of a marketing campaign
July 10, 2017
Big Data analytics combined with fresh formulary data
June 23, 2017
Novartis, Pfizer and Roche will run neck-and-neck for global leader spot
June 13, 2017
Salesforce.com annual poll finds support for digital assistants and sharing health data
May 23, 2017
Context Matters Inc. and IHS Markit provide analytics on pricing strategies
May 17, 2017
Marketing strategies will adjust with the advent of biosimilars
An ‘overwhelming’ information load is affecting oncology’s ability to develop successful treatment pathways
May 13, 2017
Peer-to-peer network enables docs to discuss drug performance, especially of new launches