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J&J is the far-and-away leader in the IMS Health Social Media Engagement Index

IMS Institute assesses social media for industry significance

Today's pharma marketers have the tools to refine their communication efforts to prescribers and patients

Getting from multichannel marketing to customer-centric marketing

Buzzwords pharma marketers should know

How new social health analytics tools are supercharging pharma's quest for patient insight

Not just 'social listening' but social understanding

QPharma offers QLaunch advisory service

Formulary exclusion—the ultimate revenge?

New service launched by WEGO Health offers rapid feedback from key opinion influencers in consumer healthcare

Promotional experimentation and consumer outreach will be available via the Truvio network

Multichannel marketing is high in attention, but low on execution; Docnet will be a new social media platform

Annual Cegedim survey finds emphasis on changing commercial models

Despite proven medical value, coupon and copay offset programs continue to draw fire from insurers; meanwhile, will the programs extend to ACA insureds?

Copay programs' increased value to manufacturers is matched by rising criticism

Highly automated facility can process 50 million prescriptions annually for CVS Caremark's book of business

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