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Merger combines Qforma's local analytics with SkilaMederi's national perspective

SkilaMederi and Qforma merge, hoping to make a powerhouse in prescriber-influence analytics

Attain Med, Inc., KeySource Medical, and Top Rx now represented in HDMA leadership

HDMA elects new directors to its board; Boehringer Ingelheim exec wins Nexus Award

Given the profound changes in the pharmaceutical commercial model, sales and marketing must deliver integrated customer experiences across channels and adapt through real-time insights

Moving up the marketing maturity curve

Moving up the marketing maturity curve - Copied Test

Veeva and Cegedim roll out Windows 8 versions of their products

Life-sciences CRM vendors direct their attention to the Microsoft platform

Cloud-based IT technologies are a natural fit for patient-support hubs

Optimizing hub services with the power of cloud and mobile

Loss of sales exclusivity to big-box stores and online pet pharmacies add to veterinarians' business woes

Animal-health pharmaceuticals are jumping the 'ethical channel'

Health systems and community oncologists are fighting over a preferred position as care providers, while payers tighten purse strings

Industry confronts healthcare's changing oncology practices

The accelerating adoption of electronic health records, e-prescribing and mobile technologies will change the conventions of sample distribution

Landmarks to sampling in a digitized healthcare  environment

Web design is tailored to tablets, with scrolling screens and 'native content' for advertisers

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