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Given the profound changes in the pharmaceutical commercial model, sales and marketing must deliver integrated customer experiences across channels and adapt through real-time insights

Moving up the marketing maturity curve

Moving up the marketing maturity curve - Copied Test

Veeva and Cegedim roll out Windows 8 versions of their products

Life-sciences CRM vendors direct their attention to the Microsoft platform

Cloud-based IT technologies are a natural fit for patient-support hubs

Optimizing hub services with the power of cloud and mobile

Loss of sales exclusivity to big-box stores and online pet pharmacies add to veterinarians' business woes

Animal-health pharmaceuticals are jumping the 'ethical channel'

Health systems and community oncologists are fighting over a preferred position as care providers, while payers tighten purse strings

Industry confronts healthcare's changing oncology practices

The accelerating adoption of electronic health records, e-prescribing and mobile technologies will change the conventions of sample distribution

Landmarks to sampling in a digitized healthcare  environment

Web design is tailored to tablets, with scrolling screens and 'native content' for advertisers

Remedy Media launches wellness site with UC Berkeley

Site puts an emphasis on effective referrals and collaboration among physicians

Doximity.com, a physician-only website, is drawing 5,000 new members monthly

While awaiting the effects of the Affordable Care Act on PAPs, industry and its service providers wrestle with conflicting priorities

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