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PhRMA pushes for an FDA ‘universal symbol’ of approved content, and seeks latitude in communications in online forums

Industry Sets Its Social-Media Regulatory Position With DDMAC

The Medical Affairs function can play a vital role in today’s product launch process

Preparing the Market for a New Drug with an Effective 'Medical Affairs Launch'

Over half of all physicians are participating in social-media sites or online professional networks

Smartphone Adoption Has Reached 30% Among Office-Based Physicians, Says SDI Health

While researchers study new pain-killing pathways, the pharma industry tries drug combinations and alternative-delivery mechanisms By Angelo DePalma, PhD

Safety Issues Dominate Pain Market

In competing for pharmacy business, AmerisourceBergen, Cardinal Health and McKesson offer improved access to branded and generic products

Big 3 Wholesalers Ramp Up Services to Pharmacies & Physicians

FDA’s requirements for risk evaluation and mitigation challenge both new and existing commercialization processes

Industry Tackles the New REMS Hurdle

The current FDA policy toward REMS is being challenged by Allergan

Botox Lawsuit Highlights Another Wrinkle for REMS

The basic process of defining customer segments and appropriate promotional messaging benefits from a cross-disciplinary approach

How to Ensure Successful Design and Implementation of Physician Segmentation

MarkMonitor sees 23% growth in offshore business exchanges for bulk pharmaceuticals and APIs

Latest Online 'Brandjacking' Index Finds Illicit Pharmaceutical Trade on the Rise

Tried-and-true consumer-marketing techniques help product launches, patient adherence programs

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