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HealthPrize Technologies is readying a sweepstakes approach to encourage patient compliance

New Company Will Try a Gaming Approach to Medication Adherence

Steve Gransden, Executive Vice President of Strategy and Solutions for KnipperHealth has spent nearly 25 years in the pharmaceutical/biotech industry. Steve has a very diverse leadership background spanning IT, Operations, Sales and Marketing, Strategic Planning, and Solutions Development. He has worked with countless brands over multiple decades, developing state of the art platforms and, at times re-engineering processes to create more streamlined and efficient solutions. Steve is a subject matter expert in Pharmacy Services across both commercial and non-commercial business.

By combining online with traditional direct-marketing media, manufacturers can accelerate sampling programs even in the face of restricted physician access

Multi-Channel Marketing Carries Sampling Programs Forward

A biopharma marketer uses direct mail and a call center to access hard-to-reach physicians

Extend Sampling Programs With Telemarketing and Direct Mail

Healthcare discussions are booming on the Internet. How will FDA allow pharma to participate?

Pharma, FDA Wrestle with Social Media Tools

While staff sales forces continue to shrink, the contract sales business is expected to nearly double over the next five years

Surprise! Employment Is on the Rise--in Contract Sales

50 Years of Birth Control: Pharma Continues to Push for More Reproductive-Health Options

Some healthcare providers are pushing for OTC access to birth control. Pharma appears to be on the sideline in the debate

The Pill as OTC -- Access Versus Health Concerns

Consulting and marketing research firm breaks down product brand identity

Going Around the Brand 'Positioning Wheel' With Kantar Health

Business, regulatory and technological conditions are constantly changing. Will your CRM/SFA system be flexible enough to keep up?

Look for Flexibility In Your CRM or SFA System

Multi-tenant sales-force automation (SFA) systems are coping with an increasingly complex regulatory environment

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