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New IT tools are propelling a more focused approach to product launch

New advisory capability for field reps will be built into Veeva's CRM

Combining high-quality patient-support services with comprehensive and continually updated analytics results in better outcomes

Company wins $10 million in venture capital as it lines up key life sciences service providers

Identity Hub expedites access to regulated content in prescribing and other commercial applications

Collaboration with American College of Cardiology could result in new health-outcomes results

Cloud computing opens a new array of benefits--and challenges--to data-sharing

Contracts with payers that contain terms based on outcomes can highlight a drug's value

MDM practices are moving far beyond compliance concerns