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The Commercial Cloud integrates more pharma-rep activities into a common, cloud-based system

Marketers will be able to track individual pharmacy inventories, dispensing trends

Setting a foundation for long-term success: How the pharmaceutical industry can transform Big Data into actionable insight

Researchers suggest that the surge in analysis of large data sets may have limitations for understanding healthcare patterns

Enhanced reuse could be possible with ProEnvision system

Pharma industry is invited into some EHRs, excluded from others

Optimized multichannel communications will prevent illness and save lives

Diving for customer insights through an ocean of crowdsourced data

Today's cloud-based, fast-evolving CRM systems call for a closer partnership between vendor and client

AdverseEvents, Inc., finds a receptive client base among managed-care providers