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January 11, 2012
Pharma companies are beginning to staff up internally—in part out of dissatisfaction with the capabilities of outside marketing agencies they employ
Home infusion association gathers member data, measuring variations in business practices
January 08, 2012
PCMA study estimates additional $32 billion in added healthcare costs through 2021; coupons 'lure consumers to switch from generics to expensive brands'
November 15, 2011
Unifying a company’s approach to marketing fulfillment activities could provide innovation while delivering cost savings
November 14, 2011
Pharma marketers become adept at refining coupon and voucher programs, while technology options multiply. Meanwhile payer criticism mounts
September 02, 2011
Following FDA’s punt of regulations for social media, industry is scratching its collective head over how to utilize these channels
June 19, 2011
Electronic health-record systems (EHRs) are bringing needed drug information to the point of care for prescribers
April 22, 2011
Nearly 200 drugs now carry requirements for a risk management program, as FDA evaluates the initial follow-up reporting from manufacturers
February 28, 2011
Combining prescription and OTC purchasing patterns gives deeper insights into patient behavior
First-ever injectable acetaminophen will serve pain sufferers who can’t take pills