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Latest Manhattan Research market study finds little growth in social media usage; also, the rise of the 'three screen' physician

Social media sites are stuck on a plateau among physicians

Analysis of 'pharmacy related waste' finds $408 billion in potential annual savings

Express Scripts' 2011 Drug Trend Report predicts negative trend growth in 2012

The healthcare system is coming to grips with the wave of genomic diagnostics that has followed new biological therapy introductions

Biomarkers create opportunities, complicate drug dispensing

In-depth statistical analysis using ZS Associates and IMS Health prescriber data demonstrates the value of rep-sourced communication

High access to physicians by pharma reps correlates with faster uptake of new medical information

A cloud-based network of marketing services providers will address the inefficiencies of current multichannel practices

Cloud computing enables true multichannel marketing

Agency wins a 'campaign of the year' award from its client, Abbott Labs, for medical display

Visual aids retain an important place in pharma marketing

Pharma industry serves best as underwriter of healthcare providers' efforts

NEHI: Medication adherence needs better coordination among stakeholders

Pharma companies are beginning to staff up internally—in part out of dissatisfaction with the capabilities of outside marketing agencies they employ

Digital marketing captures a greater 'share of mind' among pharma marketing, says Cutting Edge Information

Home infusion association gathers member data, measuring variations in business practices

The shape of the home infusion industry

PCMA study estimates additional $32 billion in added healthcare costs through 2021; coupons 'lure consumers to switch from generics to expensive brands'

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