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Unifying a company’s approach to marketing fulfillment activities could provide innovation while delivering cost savings

Pharma marketers become adept at refining coupon and voucher programs, while technology options multiply. Meanwhile payer criticism mounts

Following FDA’s punt of regulations for social media, industry is scratching its collective head over how to utilize these channels

Electronic health-record systems (EHRs) are bringing needed drug information to the point of care for prescribers

Nearly 200 drugs now carry requirements for a risk management program, as FDA evaluates the initial follow-up reporting from manufacturers

Combining prescription and OTC purchasing patterns gives deeper insights into patient behavior

First-ever injectable acetaminophen will serve pain sufferers who can’t take pills

MCM is but one way to get a focus on the explosive growth of new communication channels to physicians and patients